The Pepsi Max Crew will take to the track at this weekend’s Coates Hire Ipswich 300 with a striking new livery inspired by the release of Pepsi Max Kick - the latest addition to the PepsiCo family combining maximum cola taste with double the caffeine of regular Pepsi Max.
“You definitely won’t mistake this livery for anyone but the Pepsi Max Crew” said Adam Burling, Brand Manager, PepsiCo Australia. “We’ve used the new Pepsi Max Kick product as the inspiration of our livery but included the graffiti styling which is now synonymous with the Pepsi Max Crew to create a stand out design.”
The livery, which was created by Kelly Racing graphic designer, Tim Pattinson, features a black graffiti base and incorporates the blue, red and silver colours of Pepsi Max and will live on the car for the next 3 rounds, before it changes again at the Supercheap Auto Bathurst 1000.
“It’s great to be able to come back to Australia and team up with the Pepsi Max Crew for the next two rounds and I can’t believe they are changing the design again. This team really loves to stand out on and off the track and I’m looking forward to doing that in these new colours!” said Jacques Villeneuve, who landed in Australia earlier in the week.
Pepsi Max Kick is available in a sleek black 355ml can and hits shelves nationwide.