There are now two front running V8 Supercar teams looking for a new naming rights sponsor after confirmation today Tradingpost was ending their association with the Ford Performance Team #6 car of Will Davison.
Earlier in the season Vodafone confirmed 2012 would be their last season as a sponsor at Triple Eight Racing as part of their realignment of their sponsorship arrangements.
It is much the same story with Tradingpost who are exiting as part of a review of their overall promotional strategy.
Tradingpost’s Michael Padden commented “This has not been an easy decision to make as FPR have been a terrific partner for the past two seasons,” Mr Padden said.
“While there is some irony in our decision coming as the team is performing so well, there is something to be said for leaving on a high note and with our partnership such a great success. We wish the team, Will and Frosty, continued success this season.
FPR Team Principal Tim Edwards said while it is disappointing Tradingpost is not renewing, the team is pleased with the strong interest it has so far received from a broad range of potential new sponsors.
“Let me be the first to say how thankful we are for the commitment of Tradingpost for without them we could not be in the strong position we find ourselves in this season,” Edwards said.
“While we are disappointed our flourishing relationship will be coming to an end after Homebush we are reassured that it is due to a strategic decision within their business rather than anything related to their relationship with FPR.
“We are already in discussion with a number of potential partners though now the news is in the public domain we expect a further spike in enquiries which we obviously welcome.
“Thankfully with the lead in the Team points and nine wins we are having the best season in our history so that should assist negotiations.”